About The Head of Sales and Marketing Opportunity with thinkLaw
thinkLaw exists to create a world where critical thinking is no longer a luxury good. We help educators teach critical thinking to all students, not just the highest achieving ones at the most exclusive schools. Rote memorization and spoon-fed learning will not prepare young people for the rapidly changing workforce that awaits them.
This is why thinkLaw increases educational equity by giving all students access to critical thinking. We do this through our award-winning curriculum that uses real-life legal cases in upper grades and fairy tales and nursery rhymes in lower grades as a hook to unleash the critical thinking potential of all students and powerful professional development that helps educators apply rigorous inquiry strategies that help them transform from asking “what” and “how to” to “why” and “what if.
For education leaders that align with thinkLaw’s mission, this is a uniquely powerful opportunity to expand our impact and meaningfully contribute to scaling up an amazing organization. The incoming head of sales and marketing will prioritize establishing new client relationships with districts across the country, working to augment an already strong sales pipeline, close contracts, and set the business up for future sales success. Secondarily, this person will also ensure that the company’s marketing function is positioned to amplify thinkLaw’s brand, reinforce the strength of its market position, generate leads, and fuel new business growth.
There is no company like thinkLaw in education today, despite the pressing needs for its work. Even at its early stage, the company is financially strong, growing quickly, and working to actualize an ever-expanding portfolio of growth opportunities. This makes the opportunity unique for so many reasons, not the least of which is that the new head of sales and marketing will have a chance to do exceptionally well by doing work that is inherently good.
Develop new business through a range of activities, from cultivating an established network of education leaders to reaching out and forming new relationships with leaders across the US.
Build an ongoing revenue pipeline of new business opportunities, tracking progress throughout the sales funnel, and closing new contracts.
Collaborate closely with thinkLaw’s CEO and other members of the organization to establish sales goals, ideate business opportunities, identify effective sales channels, and build processes that will help the sales function scale quickly.
Represent the company at key industry functions, both in-person and online.
Present the company via speaking engagements and sales meetings.
Contribute to the ongoing refinement of the company’s positioning and messaging.
Oversee the development of a marketing and sales enablement strategy that aligns to sales goals and product/services roadmap.
Optimize use of CRM, marketing automation, and lead qualification processes.
Evolve thinkLaw’s web presence to reflect an evolving product portfolio and incorporate digital marketing best practices.
Contribute to the growth and evolution of the thinkLaw brand as new products and services are brought to market.
Have successfully sold into US K-12 education market with an emphasis on large-scale, consultative engagements.
Have successfully scaled the sales-marketing value chain (lead generation/ scoring/nurturing) from top-of-funnel through to sales-accepted and closed-won status.
Have at least 7 – 10 years of sales experience and a track record of closing new business independently.
Have at least 3 years leading teams across sales and/or marketing functions.
Have at least 3 years utilizing CRM (ZOHO preferred, not required) for pipeline management and marketing automation.
Thrive in high-growth environments and can balance long-term goals with dynamic, short-term objectives.
Possess outstanding writing, speaking, listening, and collaboration skills.
Keen interest in working in a mission-based company with a dual bottom line, both being financially successful and also helping students overcome educational obstacles.
Committed to fostering an inclusive, supportive work environment that strives to give everyone a sense of belonging and purpose.
Ability to travel 25 – 50%.
Exceptional references from colleagues, supervisors, and direct-reports.
Compensation and Benefits
thinklaw offers a comprehensive compensation and benefits package, including:
Highly competitive base salary and performance-based compensation; target earnings of $165,000.
A competitive benefits package will be offered that includes employer-funded retirement and generous health insurance benefits, along with generous sick leave, vacation time, and holidays.
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A world where critical thinking is taught by all teachers and to all students, leveling the playing field for 21st century success.
We help educators teach critical thinking to ALL students.
Our Core Values
We listen to understand, speak to be understood, and demonstrate the courage to tackle the tough but necessary conversations across lines of difference.
We dream big, create boldly, and dare to improve our world dramatically, approaching our work with creativity and an endless set of possibilities.
Making a Difference
Our bottom line is impact, so we prioritize our actions and our inactions through the lens of maximizing this bottom line.
Our Approach – The thinkLaw Method
- We make it easy. We are always willing to do the hard work on our end if it’s going to make someone’s work easier on the other side.
- We make it engaging. We work hard to make sure our work is received with tears, hell yeahs, this is unacceptables, gasps, are you freaking kidding me, and laughter because we understand that the emotional connection that comes from engaging our partners and community members.
- We ground our work in critical thinking. We consider multiple perspectives, we use evidence to back up our decision-making, and we are committed to continuous improvement of our thinking around every aspect of what we do.
- We err on the side of fairness and justice, always. We consider equity, not equality in deciding what is needed for our team, our partners, and our work. We understand that what is legal is not always just and what is acceptable is not always fair, and actively seek to be the hammer that helps to bend the arc of history towards justice.
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